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Discussion Starter #1
Harley-Davidson Inc. has sold its Italian motorcycle division, MV Agusta, to its former owner, Claudio Castiglioni.

Terms of the deal were not disclosed.

Harley bought MV Agusta in 2008 for about $109 million.

The Italian company produces a line of premium sport motorcycles under its brand and a line of lightweight bikes under the Cagiva brand.

One of the MV Agusta bikes, the F4CC model, is a limited-production machine that has a top speed of 195 mph and sells for $120,000. Each F4CC comes with a special boxed certificate of origin and an expensive Italian wristwatch.

Much less expensive, the remainder of the MV Agusta lineup falls in a price range of about $15,000 to $30,000 - more expensive than some Harleys but comparable with other European sport bikes.

MV Agusta is a small company when measured against Harley-Davidson, the world's largest manufacturer of heavyweight motorcycles. But more than 80% of MV Agusta's sales are in Europe, an important market for Harley as it becomes more of a global company and less dependent on U.S. motorcycle sales.
http://www.jsonline.com/business/100130534.html

Rumor has it that HD sold MV for nothing more than future financing ventures with MV.
 

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That makes Castiglioni a genius. I'll sell my X to one of you guys for $10K, then I'll buy it back for a steak dinner? Any takers?
 

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Sanctimonious
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Seems that this "Break Through Into the Foreign Markets" isn't going so well for this Co., Even when they try and Go In through the BAck Door and Buy into an Already Established Well Regarded Euro Brand Makes you wonder who is running this Company.
 

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Sanctimonious
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That makes Castiglioni a genius. I'll sell my X to one of you guys for $10K, then I'll buy it back for a steak dinner? Any takers?
Reminds me of When I was working for PlayBoy Entertainment full time and Christie Hefner took the Co Over and wanted to "Rid The Co of Its Pornography Stigma" and be "Legit" (aka SoftCore) so they sold off all their "HardCore" divisions for close to nothing. Well everything Tanked soon after that and They ad to ReGroup and Buy back Spice etc... at Many Times the price they had sold it for a few years earlier.
If you want to Contend in the World Market and be taken Seriously you need to prove yourself. Yes HD is Known for Big heavy Bikes that Many see as Staus symbols in North America but the rest of the World doesn't, How about Trying to Make a Product They want to Buy instead of ScapeGoating around and Buying up Other Companies and Hide behind their Name? The New Sportie XR1200x was a Good Start but Needs to be Much Better to Really Compete and anyone who thinks different is just a HD Boob when it comes down to it.
 

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Discussion Starter #5
I'm not 100% sure about this. They've owned MV for 2 years, its been on the block about a year and all they could get was nothing? Seems odd.
 

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Sanctimonious
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I'm not 100% sure about this. They've owned MV for 2 years, its been on the block about a year and all they could get was nothing? Seems odd.
Come one its the MC Community, How many "Boobs" do we see go out and Spend a Buch of Money on a Bike and Wardrobe and Boast about it than come a year later they have 400 miles on it and it sits in the garage (but the Wardrobe still gets used and bigger). HD just did the same thing, Spent a bunch, Talked a big game than let the bike sit. They always have excuses why. Most Boobs blame their Wives/Families, I wonder what/who HD will Blame?
 

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Ride hard be safe!
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I was so happy to hear it ! Now they can't do what they did to buell! Mv Agusta's are just plan awesome and I hope to have one someday!
 

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Posting From The Pub
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I'm not 100% sure about this. They've owned MV for 2 years, its been on the block about a year and all they could get was nothing? Seems odd.
Should not have bought it. It was bust anyway - worth nothing. The sale price reflects that.
 

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What was the sale price anyway?

This is a strange twist of fate. You used to hear about American companies selling off assets to Japanese and Europeans and then buying it back for a song less than a decade later. Now it's the reverse.

Lux, the previous CEO was the one who had the vision of expanding into the sportbike market. The new guy obviously wants to divest of this vision at all costs. We don't know which one is dumber....
 

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I think this air conditioning weenie CEO is blind. Of all the motorcycle manufacturers in the world, which one hasn't suffered a steep decline in sales? BMW. Why? They diversified their product line into some very non-traditional markets. Don't kid yourself, the traditional BMW owner is as hidebound as the bandanaheads who claim anything that isn't an air cooled push rod 45 degree V-twin isn't a "Real Harley". BMW is a cult in many ways, particularly among the self proclaimed "Airheads" (motto: simple by choice ). For them, the only real BMW is a push rod air cooled opposed twin with shaft drive. BMW builds the R bikes for this customer, though they have to accommodate modern fuel management and electrics ( some actually remove the fuel injection and replace this with 40 mm Bing carbs ! )
Instead of cowering in fear of their faithful, BMW pushed ahead with, gasp, a hard core, take no prisoners superbike and they are racing it in WSBK as well as some European road racing series. They similarly built a very innovative hard core enduro and have had a lot of success racing this in Europe. They introduced the parallel twin F-800 series, so now BMW makes flat twins, parallel twins, singles for supermotard, dual sport and pure enduro and transverse fours, with models for dirt, touring, sport touring, and hard core sport riding. Now they pop a 1600 cc transverse six on us. The traditionalist almost feel abandoned by BMW, but the company is doing pretty darn well considering current market conditions. The traditionalist, as with Harley, aren't getting any younger. BMW knows this and has a plan. Does Harley Davidson?
I think Harley has painted themselves into a corner and will regret selling off MV Agusta and closing down Buell. Harley needs to expand their appeal, not narrow it. I do not see how a company can expand sales by narrowing their appeal, but then again I never worked in air conditioning.
 

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Sanctimonious
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I think this air conditioning weenie CEO is blind. Of all the motorcycle manufacturers in the world, which one hasn't suffered a steep decline in sales? BMW. Why? They diversified their product line into some very non-traditional markets. Don't kid yourself, the traditional BMW owner is as hidebound as the bandanaheads who claim anything that isn't an air cooled push rod 45 degree V-twin isn't a "Real Harley". BMW is a cult in many ways, particularly among the self proclaimed "Airheads" (motto: simple by choice ). For them, the only real BMW is a push rod air cooled opposed twin with shaft drive. BMW builds the R bikes for this customer, though they have to accommodate modern fuel management and electrics ( some actually remove the fuel injection and replace this with 40 mm Bing carbs ! )
Instead of cowering in fear of their faithful, BMW pushed ahead with, gasp, a hard core, take no prisoners superbike and they are racing it in WSBK as well as some European road racing series. They similarly built a very innovative hard core enduro and have had a lot of success racing this in Europe. They introduced the parallel twin F-800 series, so now BMW makes flat twins, parallel twins, singles for supermotard, dual sport and pure enduro and transverse fours, with models for dirt, touring, sport touring, and hard core sport riding. Now they pop a 1600 cc transverse six on us. The traditionalist almost feel abandoned by BMW, but the company is doing pretty darn well considering current market conditions. The traditionalist, as with Harley, aren't getting any younger. BMW knows this and has a plan. Does Harley Davidson?
I think Harley has painted themselves into a corner and will regret selling off MV Agusta and closing down Buell. Harley needs to expand their appeal, not narrow it. I do not see how a company can expand sales by narrowing their appeal, but then again I never worked in air conditioning.
You will now be Bombarded with posts telling you that BMW is the Worst Co on the planet and every one of their vehicles have killed people or started on fire (or both). Strange how they are still in business according to the people around here.
 

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boredom kills
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All I can say is what a bunch of douche bags. It is not just the CEO, the board of directors that needs to be fired, had to sign off and approve of the transaction.

Deal terms were not disclosed, that is just press release bullshit. HD is a public company, look for them to file a form 8k with the SEC within the next 8 days. If not then it will be disclosed in their next quarterly (10q) financial statement.

Eiother way if they gave this company away, and I am sure they did, they really are nothy but ****ing weenies that need to be fired. The amount of technology and intellectual property and patents that they just "walked away" from is probably worth more than company's operations in this economic climate. Wandell is a wanker.
 

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You will now be Bombarded with posts telling you that BMW is the Worst Co on the planet and every one of their vehicles have killed people or started on fire (or both). Strange how they are still in business according to the people around here.
I dunno, I'v had a K-100RS since 1984, put 275,000 miles on it with no drama. I ride it hard.. Never once stranded me anyplace, the tool kit gets more use fixing my friend's bikes on the road than anything else. And on the way to Laguna Seca this year I held off a gaggle of Ducati's trying to catch my friends and I on PCH north of San Simeon. Triple digits much of the way, except in the really twisty stuff, and this was fully loaded with touring bags and a tank bag I could rest my chin on. Half the horsepower of the Ducs, lots more weight, but BMW knows how to make a touring bike rail on the tight stuff where all that tucked in clip-on BS is nothing but hard work and physical pain. The tighter the turns, the more I pulled away from the Ducs, even started passing my buddies on their CBR's and KTM Superdukes. On a track they rule, but on real roads they are nothing but ego in plastic and aluminum. BMW makes bikes for public road conditions, or at least that was the mentality of the men who designed, built and tested my old K, and I have a good friend who was one of them.
 

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All I can say is what a bunch of douche bags. It is not just the CEO, the board of directors that needs to be fired, had to sign off and approve of the transaction.

Deal terms were not disclosed, that is just press release bullshit. HD is a public company, look for them to file a form 8k with the SEC within the next 8 days. If not then it will be disclosed in their next quarterly (10q) financial statement.

Eiother way if they gave this company away, and I am sure they did, they really are nothy but ****ing weenies that need to be fired. The amount of technology and intellectual property and patents that they just "walked away" from is probably worth more than company's operations in this economic climate. Wandell is a wanker.
Yup, and HD really needs to get a good grasp of the best technology instead of always going hat in had to Porsche.
 

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With Buell gone and now MVA, I guess the MoCo will never put the revo engine in a sportier configuration.

So the mods will continue.
 

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I think this air conditioning weenie CEO is blind. Of all the motorcycle manufacturers in the world, which one hasn't suffered a steep decline in sales? BMW. Why? They diversified their product line into some very non-traditional markets. Don't kid yourself, the traditional BMW owner is as hidebound as the bandanaheads who claim anything that isn't an air cooled push rod 45 degree V-twin isn't a "Real Harley". BMW is a cult in many ways, particularly among the self proclaimed "Airheads" (motto: simple by choice ). For them, the only real BMW is a push rod air cooled opposed twin with shaft drive. BMW builds the R bikes for this customer, though they have to accommodate modern fuel management and electrics ( some actually remove the fuel injection and replace this with 40 mm Bing carbs ! )
Instead of cowering in fear of their faithful, BMW pushed ahead with, gasp, a hard core, take no prisoners superbike and they are racing it in WSBK as well as some European road racing series. They similarly built a very innovative hard core enduro and have had a lot of success racing this in Europe. They introduced the parallel twin F-800 series, so now BMW makes flat twins, parallel twins, singles for supermotard, dual sport and pure enduro and transverse fours, with models for dirt, touring, sport touring, and hard core sport riding. Now they pop a 1600 cc transverse six on us. The traditionalist almost feel abandoned by BMW, but the company is doing pretty darn well considering current market conditions. The traditionalist, as with Harley, aren't getting any younger. BMW knows this and has a plan. Does Harley Davidson?
I think Harley has painted themselves into a corner and will regret selling off MV Agusta and closing down Buell. Harley needs to expand their appeal, not narrow it. I do not see how a company can expand sales by narrowing their appeal, but then again I never worked in air conditioning.
I think the point is they don't have any money (they did when they bought it) and MV loses money. Presumably the idea was to use Harley's clout to lower costs and push the bike into dealers, and at the same time get technological input. That means investing in the brand, and Harley found they couldn't afford it.

I'd not put much money on MV being around in a few years.
 

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Come one its the MC Community, How many "Boobs" do we see go out and Spend a Buch of Money on a Bike and Wardrobe and Boast about it than come a year later they have 400 miles on it and it sits in the garage (but the Wardrobe still gets used and bigger). HD just did the same thing, Spent a bunch, Talked a big game than let the bike sit. They always have excuses why. Most Boobs blame their Wives/Families, I wonder what/who HD will Blame?
:notworth:

I had to laugh out loud, only you could force a comparison of HD selling MV Agusta to some accountant buying a Softail and shirt! You have an obsession with these people. Reason?
 

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boredom kills
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Well - Not only did HD give MV Agusta away they injected cash into it before hand. A real service to the comapny and shareholders. The Corp Board of Directors needs to be reprofessionalized.


http://www.ydr.com/business/ci_15749956



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Harley-Davidson: Take my MV Agusta -- please
Harley received a 'nominal consideration' of 3 euros for its former Italian subsidiary.
By BRENT BURKEY
Daily Record/Sunday News
Updated: 08/12/2010 12:21:51 AM EDT


Locally operating Harley-Davidson said it received a "nominal consideration" of 3 euros, or about $3.98, for its former Italian motorcycle subsidiary MV Agusta, which has been sold to its former owners.
Harley didn't own the company long, about two years, some of the most difficult in Harley's history. And during about half of that time, Harley was trying to unload MV Agusta to focus on the Harley brand.

The plan had originally been to use MV Agusta to expand Harley's European footprint, the company said in 2008.

The company also said it contributed 20 million euros into MV Agusta's coffers before selling it, according to a Securities and Exchange Commission filing.

The money is in an escrow arrangement with the new ownership having access to it for operating capital for 12 months, according to the filing.

The amount translates into about $26 million, according to exchange rate data from last week from the U.S. Federal Reserve.

The economy and the sport bike market have deteriorated since Harley bought the company, resulting in the going price and terms, said Harley spokesman Bob Klein.

Klein said the company decided to sell under such terms to stay in line with its previously announced plan to jettison other brands so it could focus on the Harley brand.

Also part of the Harley-only strategy, the company also decided to discontinue its American sport bike subsidiary Buell.

Annual motorcycle shipments to dealers have fallen from more than 300,000 not too long ago to the 201,000 to 212,000 Harley expects to ship this year.

The company had purchased MV Agusta in 2008 for $109 million, then discontinued the operations a little more than a year later, taking write-downs of about $162 million to date, according to the SEC filing.
 

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Wonder how long before Harley Davidson is up for sale, cheap, to be bought by someone with engineering talent who knows and loves motorcycles in the manner of Sr. Castiglioni. Eric Buell maybe? Wouldn't that be a howl!
 
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