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Lays it out pretty clearly. The "do nothing" option, is no longer a credible option.


In the last ten years they've introduced more variations/new models than any time in their history. Never before were there so many choices.

The VRSC line with about 10 versions including the SE's and CVO's. The 1200 XR Sportster and a few "dark" versions of same. The Rocker, Crossbones the twin cam engine and Buell's contribution which in itself was a huge.
There was a time when you had 3 choice - ElectrGlide, Superglide or Sporty, one version of each....period.


These article come out every time Harley has a downturn in sales as if they are the only ones. These are the same critics that are on their ass even in good times. Right or wrong.
 

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durata membro
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So what happened to all the 45 to 60 yo men? Have they all just disappeared?

Don't the idiots that wrote this article realize that there are more people out of work right now than there was during the great depression?

This crunch of to many people,with not enough jobs and food would have come 20 years ago if so many billions of people had not been killed off in recent wars and from disease.
 

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SJP↓My Horse↓
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So what happened to all the 45 to 60 yo men? Have they all just disappeared?

Don't the idiots that wrote this article realize that there are more people out of work right now than there was during the great depression?

This crunch of to many people,with not enough jobs and food would have come 20 years ago if so many billions of people had not been killed off in recent wars and from disease.
Wait a second, I'm being an intarwebz smart ass, but billions of people dead to war and disease? I assume you are talking about in the U.S. the last 20 years, and not even close to a billion. Only thousands due to war, and more people dying to disease, but less than in any other time in history, and in either case doubt it could be a billion in the last 20 years. We only have about 370 million people in the US (according to 09 census bureau report,) So even if it were only one billion dead to war and disease, that would be the entire population of the US killed about 4 times over.

 

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In the last ten years they've introduced more variations/new models than any time in their history. Never before were there so many choices.

The VRSC line with about 10 versions including the SE's and CVO's. The 1200 XR Sportster and a few "dark" versions of same. The Rocker, Crossbones the twin cam engine and Buell's contribution which in itself was a huge.
There was a time when you had 3 choice - ElectrGlide, Superglide or Sporty, one version of each....period.


These article come out every time Harley has a downturn in sales as if they are the only ones. These are the same critics that are on their ass even in good times. Right or wrong.

And like poor marksmen, they keep missing the target. Not going to do much good if you introduce variations on a theme to the same demographic (those who buy in to "the lifestyle"). Which, in case you hadn't noticed, is an anathema to the majority of the youth market.


Phatass
 

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Yeah and I read an article about a month ago that they were as profitable as they were in 2007. While you don't want to lose sales are they really losing share in 2010? The article doesn't speak to this at all. The market share measure will give everyone a better idea of how the company will fair if there is a turn around. Obviously people aren't dropping coin on bikes and I've seen more Japanese dealers drop than Harley dealers. Laugh all you all want to at clothes and accessories but Harley does it better than anyone and you all know that the margin is high.
 

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Good Morning. What is this OLD business? I have been riding on my husband's Harley for 4o + years. He now rides a V-Rod and I love that bike! Yes, I can still hike my leg over the bike and enjoy a ride thru the country. Maybe the riding age has gone up the scale, but, so what!!!!!!! You ride what you enjoy no matter what your age or the brand of the bike. Freedom of the road is one of our American heritages. I, for one, will keep riding as long as possible. Thanks for letting this lady rider speak up. Have a great day and ENJOY!
 

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The marksmanship hasn't been entirely off. The new "dark" sportsters are selling when dealers can get them.

Thus, it looks more like a lack of planning. Build a new model and the marketing ads, but the plan to address what to do if the model is popular doesn't seem to have come together.

Expanded use of the Revo engine is still out of reach.
 

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'00 107" FXD, '07 AW
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A bit of irony, as I was reading this article, a discussion on Viagra was in progress on TV, and now a Cialis commerical for daily use; to Be Prepared.
 

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Maybe Harley made it's mistake about 15-20 years ago by expanding their production facilities to increase production. Maybe keeping the 1-2 year waiting list alive was the right path. Maybe the v-rod, Buell and Augusta were, in hinesight a major mistake.

Many businesses have been ruined by expanding out of the area of core expertise into areas where they don't have any comparative advantage. Even now I think most dealers stock v-rods only because they have to. If Harley was the size it was in 1990 it wouldn't have the excess production capacity issues it has now.
 

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'00 107" FXD, '07 AW
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1,232 Posts
Maybe Harley made it's mistake about 15-20 years ago ... Many businesses have been ruined by expanding out of the area of core expertise into areas where they don't have any comparative advantage. ... If Harley was the size it was in 1990 it wouldn't have the excess production capacity issues it has now.
Aye, 1. stick with the comparative advantage and 2. maintain excess demand .. two good points.
 

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Snapper
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So i find it a little funny. I am in my 30's (closer to 40 :)). I grew up thinking, one day i will be able to buy a Harley. When i was 16-23 i spent my dues on the Jap sport bikes. Now i have 3 Harley's. Some say they are gonna die because they cater to the classic look. I say some like a little bit of options. If i want a full size truck i know i don't go looking at the kia site! If i want a classic looking motorcycle, i personally don't go to the jap, italian, german stores. They make a very nice motorcycle, but looking these days, you are paying well over 13-15k for a similar cruising bike. Sportsters... well, you may get the shadow a little cheaper but in my opinion just isn't the same bike. So to me there isn't a comparison in that range for that type. Power cruiser... V is all its about to me. Touring... Yes Honda makes a beautiful bike, not my taste though (and it is more expensive than what i have). Victory, well, nice enough bikes, but still not my taste and same if not more costly for what i have. Sport Tours, BMW in my opinion. Sport bikes... sorry HD doesn't compete. Who cares in my opinion. They don't have to. I'll go buy Italian or German myself. But the Japanese make a great sport bike! Street Fighters... Italian all the way.

I personally think that CNN and other reporting companies need to find something to write about. It is an all day thing with the internet and news stations these days. Hard market to be in. It's pretty hard to be in business these days and things must be done to stay in business. If sales are slowing... you gotta lose people. Just how it is. But to say Harley is going to die because middle and upper aged males are going extinct, not sure. If they do they do. But i will hate the day myself.
 

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And like poor marksmen, they keep missing the target. Not going to do much good if you introduce variations on a theme to the same demographic (those who buy in to "the lifestyle"). Which, in case you hadn't noticed, is an anathema to the majority of the youth market.


Phatass
Not sure what the "target" is. "Variation" on a theme to the same demographic is what they all have been doing. Sport bikes and Harley wanna-be's..........,... a staple the last 25 years.

Besides history shows whenever they do get creative, nobody wants it, the Buell and V-Rod sales are a statistical testament to that fact.
The XLCR and the original Night Train in the 70's also flopped.
 

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I personally think that CNN, FOX and other reporting companies need to find something to write about. It is an all day thing with the internet and news stations these days. .
And every "writer" with a pen and 25 minutes on a borrowed motorcycle becomes a critic of design and expert in the MC business!
 
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