what did they charge you for this procedure?
It was part of some other work being done - first time, for pullback handlebars (requiring front line replacement) - which I rode for about an hour, hated and swapped the stock ones back on.
2nd time, when the motor was pulled for the head work, I grabbed my rearset to powercoat the silver stuff - requiring a bleed.
Most stealerships have a minimum charge - so if you got in solely for an ABS bleed, they'll try and whack you for at least the minimum. If you're getting some other work done, you can probably get them to throw it in - or if you're still under warranty, tell them "the brakes feel spongy" and ask them to bleed them.
Rick